During a time of change it’s critical to manage all stakeholders through every step:
Know
Understand
Believe
Act
It deconstructs nicely - individuals can’t act until they believe. They won’t believe until they understand. And they can’t understand until they know.
So where to start? By communicating (repeatedly).
I believe attribution for this eventually works its way back to the former editor of the Hamilton Spectator. It’s wonderfully simple, yet has resonated with everyone I’ve told it to.
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