During a time of change it’s critical to manage all stakeholders through every step:

Know
Understand
Believe
Act

It deconstructs nicely - individuals can’t act until they believe. They won’t believe until they understand. And they can’t understand until they know.

So where to start? By communicating (repeatedly).

I believe attribution for this eventually works its way back to the former editor of the Hamilton Spectator. It’s wonderfully simple, yet has resonated with everyone I’ve told it to.


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[…] Kelton writes about KUBA as a change management tool. Know - Understand - Believe - Act. It does click immediately, I think if everyone did follow this […]

KUBA on iface thoughts added these pithy words on Apr 10 07 at 10:10 am

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KUBA - A Change Management Tool

Posted on 04.08.07 to Startup Strategy. Subscribe to follow comments on this post. One comment. Add your thoughts or trackback from your own site.

Welcome to the conversation.

Hi, I'm Fraser and this is my personal site where I write about the things I'm interested in: start-up strategy, the web, music, and life.

My days are spent commercializing emerging technologies. Currently I'm helping to deliver the promise of semantic web to the consumer market at AdaptiveBlue. Previously I was at Trivaris, a Canadian seed stage investment firm.

I am a co-founder of Innovation Night, a community driven event supporting entrepreneurship in Canadian and US cities.

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