Explaining the Lull of 2007?

March 22nd, 2007

If you look at the archives you’ll realize that I have not written a deep piece exploring the business potential of web innovations in 2007. In the past year+ my posts were driven by a desire to get my mind around the innovation, the possibilities, and the raw energy that web 2.0 encompassed.

The thought experiments and discussion was so engaging that it became, unintentionally, a major focus of my writing on this site. My posts are driven by what’s on my mind as I try to work my way through my thoughts towards three goals: to find meaning in, make sense of, and advance said thoughts.

I’ve been trying to make sense of the lull (honestly, I’ve been bothered by it) and Peter Rip’s excellent post, Web 2.0 Over and Out, has helped bring clarity to my search.

“We now know the fourth quarter of 2006 witnessed the mainstreaming of Web 2.0. It began with the YouTube acquisition, followed by a rather incumbent-centered Web 2.0 conference, culminating with the coronation of user-generated media as Time’s Person of the Year.”

I disagree with Peter that the ‘easy’ innovation of web 2.0 is over. I think the lull in posts can be explained with the fact that the explosive innovation of web 2.0 is over. I had become so enthraled with the raw energy of the innovation that my posts started to focus solely on the area, and gradually, as the innovation has become less intense my need to explore my thoughts here has waned.

This isn’t to say that innovation around core web 2.0 ideas is done. It’s not. It’s simply that the ideas are mainstream now, and that’s a good thing because the mainstream deserves to benefit from the promise of these innovations. I do suspect, however, that the web 2.0 moniker will slowly fade and there’s nothing wrong with this.

So, I think that’s the explanation for the lull in 2007. I stumbled into an intense focus due to the rawness of the innovation, and as it faded so to did my need to dig into my thoughts via posting.

Nothing wrong with that. The real question though is what’s going to capture my focus going forward?

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