Bouzouki! It’s been a while… There’s only one thing that can inspire me to blow off the dust that had compiled on Disruptive Thoughts (so much for audience retention through frequent posting, eh?) and sit back down behind the keyboard.

My unyielding, selfless, and powerful love for P&G.

With marketing innovation like this, P&G will be plugging successful technologies into their marketing machine for years to come. From the New York Times:

The campaign started with small classified ads in newspapers around the country, which all carried the same eye-catching headline, “Men: Are You Suffering From Menstrual Cramps?”

Men With Cramps.

Hilarious.

It’s a beautifully executed marketing campaign: take a topic that nobody’s comfortable talking about and get everyone talking about it. How did the do it? They made a remarkable experience that was odd enough to get noticed, easy to share, and playfully twisted a touchy subject to make it digestible.

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