Fred ignited a debate today around the value of YouTube and strategies to monetize online video.

The debate over the value didn’t interest me. The value is $reallybignumber.

However, I’ve been giving a lot of thought to the ideal way to obtain $reallybignumber - the monetization of new media. Old monetization models break down as traditional media transitions to new media strategies.

Brad, the other half of Union Square Ventures, agrees (I suspect Fred does as well but used pre-rolls b/c they presented a simplistic way of modeling potential revenues).


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Monetizing Online Video

Welcome to the conversation.

Hi, I'm Fraser and this is my personal site where I write about the things I'm interested in: start-up strategy, the web, music, and life.

My days are spent commercializing emerging technologies. Currently I'm helping to deliver the promise of semantic web to the consumer market at AdaptiveBlue. Previously I was at Trivaris, a Canadian seed stage investment firm.

I am a co-founder of Innovation Night, a community driven event supporting entrepreneurship in Canadian and US cities.

Here's what I'm doing right now:

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