Our online presence - a digital extension of us. We’ve known that for a while. If you’ve been at the edge you know that the hemorrhaging has brought great benefit.

Frustratingly, with the exception of walled social networks (”MySpace is the AOL of blogging”), a key component of our offline presence has been slow to make the transition to the online world: the ability to create (and join) communities based around… well, us.

Until you can build a community of you (think: life) the real benefit of our digital extension won’t be fully obtainable. Community catalysts are filling this void. Offering a range of features, MyBlogLog, a leading community catalyst, is bringing the promise of community to individual blogs. This is huge. It’ll be “bigger than the Beatles and bigger than breast implants“. Really.

Until recently the service has been about possibilities. The recent readers (now in my sidebar - see photo below) and community features, out for a while, are nice but offer small tastes of what could be.

That’s why when I read Fred’s post I was excited about the new feature announcement - photo comments within blogs. This adds great value and brings blogs that much closer to a community.

I’m happy to say that after being invited to the beta program your comments will now have your smiling face alongside it. We can all be mini real estate agents!

This first card being played is one of many cool things to come. That’s great news.

Even better is: (1) Stowe raising the concerns that I had; and, (2) MyBlogLog’s CEO Scott Rafer’s response to Stowe’s post.

Best news yet is MyBlogLog’s understanding of community.

If you follow the links throughout this post you’ll see just how active MyBlogLog has been with the community. I want the builders of my community’s catalyst to have a thorough understanding of community. It’s apparent that MyBlogLog definitely does.


COMMENTS / 24 COMMENTS

Smile. It’s going to be bigger than guns and bigger than cigarettes (for some company). Really.

Fraser added these pithy words on Aug 28 06 at 7:47 pm

Smile. It’s going to be bigger than guns and bigger than cigarettes (for some company). Really.

Fraser added these pithy words on Aug 28 06 at 11:47 pm

nice post fraser. what is the top of your wish list for the next community feature?

fred added these pithy words on Aug 29 06 at 2:35 am

Thanks Fred. I’d like one of the groups to offer a suite of the current features so that I don’t rely on multiple sites to get the value I current do. This is fractioning the community effect as some portion of the community resides on some sites and not on others. I’m part of a few different offline communities and I’d like to see the ability to separate communities eventually come online - whie retaining a single place to aggregate the benefits. As the features of traditional walled social networks become available what are the features that can now be available to uncentralized nodes on a network? I can think of a few but I’m not sure if they can be implemented at this point.

Fraser added these pithy words on Aug 29 06 at 4:20 am

nice post fraser. what is the top of your wish list for the next community feature?

fred added these pithy words on Aug 29 06 at 6:35 am

Thanks Fred.

I’d like one of the groups to offer a suite of the current features so that I don’t rely on multiple sites to get the value I current do. This is fractioning the community effect as some portion of the community resides on some sites and not on others.

I’m part of a few different offline communities and I’d like to see the ability to separate communities eventually come online - whie retaining a single place to aggregate the benefits.

As the features of traditional walled social networks become available what are the features that can now be available to uncentralized nodes on a network? I can think of a few but I’m not sure if they can be implemented at this point.

Fraser added these pithy words on Aug 29 06 at 8:20 am

Now if I could just add a picture to my comment when I’m already logged in to mybloglog without having to jump through hoops, it would be great.

candice added these pithy words on Aug 29 06 at 9:32 pm

Now if I could just add a picture to my comment when I’m already logged in to mybloglog without having to jump through hoops, it would be great.

candice added these pithy words on Aug 30 06 at 1:32 am

Hi Candace, I think that if you’re already logged in the photo should automatically appear… but I see from the recent reader thing that you were just here and yet your comment has “add photo” beside it. Strange. Maybe the MyBlogLog guys have an idea - I’ll let them know of the issue.

Fraser added these pithy words on Aug 30 06 at 5:36 am

Candice and Fraser — we’re looking into why your picture isn’t showing up on this page. I’ll either post the reason it’s not showing up when we know more, or your avatar will show up and I won’t waste anyone’s time with another post :)

Eric Marcoullier added these pithy words on Aug 30 06 at 6:02 am

Fixed! And even though I said I wasn’t going to post a followup, I want to clarify something for Candace. You don’t need to be logged into MBL in order to have your picture show up — the reason the picture didn’t show up was because the URL from your comment didn’t exactly match the URL you entered for it at MyBlogLog (the trailing URL got us). We want things to be easy. Transparent. Automatic. The goal is that you do the things you already do and now it just has additional value. Your picture shows up in comments. You join communities. And a lot more we’re not quite ready to talk about yet ;) Please let us know whenever you feel like we’re making you jump through hoops because those are the places where we’re not doing our job well enough.

Eric Marcoullier added these pithy words on Aug 30 06 at 6:25 am

Hey Eric, thanks for the very quick fix. Impressive! So anyone who leaves a comment and url that has a photo linked to it in MyBlogLog has that photo show up? I didn’t know that… interesting. Doesn’t that have implications for lending credibility to spoofing, unless you know that photos are not directly linked to your MBL login?

Fraser added these pithy words on Aug 30 06 at 6:45 am

Awesome. Thanks y’all.

candice added these pithy words on Aug 30 06 at 7:46 am

Hi Candace, I think that if you’re already logged in the photo should automatically appear… but I see from the recent reader thing that you were just here and yet your comment has “add photo” beside it.

Strange.

Maybe the MyBlogLog guys have an idea - I’ll let them know of the issue.

Fraser added these pithy words on Aug 30 06 at 9:36 am

Candice and Fraser — we’re looking into why your picture isn’t showing up on this page. I’ll either post the reason it’s not showing up when we know more, or your avatar will show up and I won’t waste anyone’s time with another post :)

Eric Marcoullier added these pithy words on Aug 30 06 at 10:02 am

Fixed!

And even though I said I wasn’t going to post a followup, I want to clarify something for Candace. You don’t need to be logged into MBL in order to have your picture show up — the reason the picture didn’t show up was because the URL from your comment didn’t exactly match the URL you entered for it at MyBlogLog (the trailing URL got us).

We want things to be easy. Transparent. Automatic. The goal is that you do the things you already do and now it just has additional value. Your picture shows up in comments. You join communities. And a lot more we’re not quite ready to talk about yet ;) Please let us know whenever you feel like we’re making you jump through hoops because those are the places where we’re not doing our job well enough.

Eric Marcoullier added these pithy words on Aug 30 06 at 10:25 am

Hey Eric, thanks for the very quick fix. Impressive!

So anyone who leaves a comment and url that has a photo linked to it in MyBlogLog has that photo show up? I didn’t know that… interesting.

Doesn’t that have implications for lending credibility to spoofing, unless you know that photos are not directly linked to your MBL login?

Fraser added these pithy words on Aug 30 06 at 10:45 am

Awesome. Thanks y’all.

candice added these pithy words on Aug 30 06 at 11:46 am

its cool and I am happy to here this stuff. Very exciting tool.

Howard added these pithy words on Aug 30 06 at 2:49 pm

Fraser — it is a challenge, to say the least. The primary obstacle is that comments are an inherently insecure system. I can post something right now and say I’m you on most any blog on the web. And things like Typekey and OpenID, which are supposed to combat this, don’t help because they’re all opt-in. And who can blame them — if you made all your commenters log in via OpenID, you’d have a fraction of the comments. We’re certainly not ready to tackle that problem. Because it’s a huge monster, it’s going to require integration with every major blog provider, and they don’t have any real reason to make it safer for people to operate outside their walled gardens. So yes, faces can exacerbate, but don’t create, spoofing issues. Once we reach a certain size I hope we can help address some of the root causes.

Eric Marcoullier added these pithy words on Aug 30 06 at 3:55 pm

Yeah opt-in is definitely not the right solution and you’re also right that faces don’t cause, only exacerbate, the spoofing problem. If you’re able to reach a certain size without this becoming a major issue I suspect a lot of the major blog providers will be more willing to open up aspects of their systems.

Fraser added these pithy words on Aug 30 06 at 5:36 pm

its cool and I am happy to here this stuff. Very exciting tool.

Howard added these pithy words on Aug 30 06 at 6:49 pm

Fraser — it is a challenge, to say the least. The primary obstacle is that comments are an inherently insecure system. I can post something right now and say I’m you on most any blog on the web. And things like Typekey and OpenID, which are supposed to combat this, don’t help because they’re all opt-in. And who can blame them — if you made all your commenters log in via OpenID, you’d have a fraction of the comments.

We’re certainly not ready to tackle that problem. Because it’s a huge monster, it’s going to require integration with every major blog provider, and they don’t have any real reason to make it safer for people to operate outside their walled gardens. So yes, faces can exacerbate, but don’t create, spoofing issues. Once we reach a certain size I hope we can help address some of the root causes.

Eric Marcoullier added these pithy words on Aug 30 06 at 7:55 pm

Yeah opt-in is definitely not the right solution and you’re also right that faces don’t cause, only exacerbate, the spoofing problem.

If you’re able to reach a certain size without this becoming a major issue I suspect a lot of the major blog providers will be more willing to open up aspects of their systems.

Fraser added these pithy words on Aug 30 06 at 9:36 pm

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MyBlogLog: Community Catalyst (or, Planting The Seeds Of A Disruptive Thoughts Community)

Welcome to the conversation.

Hi, I'm Fraser and this is my personal site where I write about the things I'm interested in: start-up strategy, the web, music, and life.

My days are spent commercializing emerging technologies. Currently I'm helping to deliver the promise of semantic web to the consumer market at AdaptiveBlue. Previously I was at Trivaris, a Canadian seed stage investment firm.

I am a co-founder of Innovation Night, a community driven event supporting entrepreneurship in Canadian and US cities.

Here's what I'm doing right now:

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