Branding, as we’ve known it, is evolving. Actually, it’s not an evolution. That implies forward change.
Branding is being torn apart. Broken into fragile pieces.
And the whole, when pieces reassemble, is stronger than the sum of the parts.
You’re the uniting force. “A brand is now only as influential as its consumers.”
You are no longer defined by the brands you choose. The brand is becoming you. You are now the brand.
Ripped apart. Reassembled. You.
Branding occurs concurrently with the construction of you. You’re building you; you’re building brands.
Want the rush of power and control? Manage brand you and you’re the brand manager for the entire Fortune 5,000,000.
Expression through products. Identity through the structural (social?) integration of brands into… identity.
Ripped apart. Reassembled. You.
You are the king’s horses AND the king’s men. You won’t be able to put the brand back together the way it was. It wasn’t you then.
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