Fraser on Influence - Effective Communication

June 17th, 2006

Effective communication has everything to do with the audience. Unique audiences have unique needs. To become an effective communicator - to ensure that your message is heard - you need to understand this. Sometimes a head-scratch, a pause, and a jumbled word is more effective than an eloquently spoken sentence. Sometimes you need to whisper in order to be heard over the noise.

This isn’t anything more than a common observation (one of the joys of being young is that you get to realize what many already know). The results of this experiment have been interesting. I’m not going to share any here but watch these videos and enjoy how different all forms of communication are across the two.

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