Here’s why:
You’re exploding in one country: Let the buzz subside. Build up the desire. Create want.
You’re mismanaged buzz killed you in the other major market: Let expectations correct - people looking for good music will discover you.
So what do you do? Shut up?
You should.
You shouldn’t speak up.
But they did.
“Arctic Monkeys have hit back at suggestions the band are being overmarketed ahead of their forthcoming EP releas… Frontman Alex Turner claims that the band are not “cashing in” on the release”
[While I don’t agree with the move, I hope the songs are just as great as the album. The problem? I expect them to be just as good. Tough spot for them.]
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