While there are elements of truth in this wonderful post, the problem is that simply an audeince, without a performance, is just a group of people who eventually disperse.
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COMMENTS / 9 COMMENTS
Potential Promise (Or, The Key to Building Network Value) at Disruptive Thoughts added these pithy words on Apr 09 06 at 3:33 pm[…] The problem with just audiences is that without a performance the audience becomes a group that disperses, leaving nothing. (We saw this with Friendster and we’ll see it again with // Used for showing and hiding user information in the comment form function ShowUtils() { document.getElementById(”authorinfo”).style.display = “”; document.getElementById(”showinfo”).style.display = “none”; document.getElementById(”hideinfo”).style.display = “”; } function HideUtils() { document.getElementById(”authorinfo”).style.display = “none”; document.getElementById(”showinfo”).style.display = “”; document.getElementById(”hideinfo”).style.display = “none”; } […]
chartreuse added these pithy words on Mar 13 06 at 10:58 amAn audience without a performance is call MySpace! Thanks for the kind words…
Fraser added these pithy words on Mar 13 06 at 11:41 amMySpace has a performance. The potential benefit offered to users of MySpace is the performance. Without properly managing the site to continue to create the potential of possible benefit the audience quickly becomes a crowd that disperses. It’s the management of the performance (MySpace’s promise of potential benefit) that is an element of the sustainable business model.
chartreuse added these pithy words on Mar 13 06 at 1:58 pmAn audience without a performance is call MySpace!
Thanks for the kind words…
Fraser added these pithy words on Mar 13 06 at 2:41 pmMySpace has a performance. The potential benefit offered to users of MySpace is the performance.
Without properly managing the site to continue to create the potential of possible benefit the audience quickly becomes a crowd that disperses.
It’s the management of the performance (MySpace’s promise of potential benefit) that is an element of the sustainable business model.
chartreuse added these pithy words on Mar 14 06 at 6:34 amThe audiences of the future create there own performance. Your job is to be Ryan Seacrest.
Fraser added these pithy words on Mar 14 06 at 9:08 amTo some extent the audiences of the future develop a portion of the performance. But without a potential promise, the presence of an audience isn’t enough to add sustaining value to the performance. Without a potential promise there is no sustaining value. Without a sustaining value the audience disperses - in search of another performance that holds a potential promise. Without an audience Ryan Seacrest is simply a guy with a really big smile. Your job is not to smile, but to ensure that the potential promise is always visible to your audience.
chartreuse added these pithy words on Mar 14 06 at 9:34 amThe audiences of the future create there own performance.
Your job is to be Ryan Seacrest.
Fraser added these pithy words on Mar 14 06 at 12:08 pmTo some extent the audiences of the future develop a portion of the performance. But without a potential promise, the presence of an audience isn’t enough to add sustaining value to the performance.
Without a potential promise there is no sustaining value. Without a sustaining value the audience disperses - in search of another performance that holds a potential promise.
Without an audience Ryan Seacrest is simply a guy with a really big smile. Your job is not to smile, but to ensure that the potential promise is always visible to your audience.
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