Can anyone direct me to an innovation that failed as a product but was successfully repositioned as a feature and licensed into an existing product?
Anything would be great, and something within software would be a homerun. Hit me up with an email, or post the info in the comments.
(is there a name for a technology that is licensed into, and becomes a nice feature of, an existing product?)
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Philipp Schumann added these pithy words on Feb 27 06 at 8:52 am“is there a name for a technology that is licensed into, and becomes a nice feature of, an existing product?” In software, that would still be a product: some part of a failed “shrinkwrap application” might become a successful “software component product”. The buyers would be other software companies / developers who would use such a “component” to afford some features in their products. That said, I can’t think of a specific example, but I’m sure there are loads!
Philipp Schumann added these pithy words on Feb 27 06 at 11:52 am“is there a name for a technology that is licensed into, and becomes a nice feature of, an existing product?”
In software, that would still be a product: some part of a failed “shrinkwrap application” might become a successful “software component product”. The buyers would be other software companies / developers who would use such a “component” to afford some features in their products.
That said, I can’t think of a specific example, but I’m sure there are loads!
Jeb added these pithy words on Feb 27 06 at 12:51 pmJust wait for some of these Web 2.0 companies to flame out (or the founders lose interest or get better jobs) in 6-18 months. You’ll see most of them become features of Livejournal, Myspace, Facebook, Digg, etc.
Fraser added these pithy words on Feb 27 06 at 8:45 pmJeb, Have you seen this post by Russell Beattie? I think you’d find it an interesting read. “There’s a few companies out there that seem to get it but just about every other new website I’ve seen lately is nothing but features parading as businesses”
Fraser added these pithy words on Feb 27 06 at 8:47 pmCan anyone think of an example of what Philipp describes (a “software component product”)? That’s a better explanation of the exact thing I’m looking to understand better and would like to see some “real world” examples of it.
Fraser added these pithy words on Feb 27 06 at 11:45 pmJeb,
Have you seen this post by Russell Beattie?
I think you’d find it an interesting read.
“There’s a few companies out there that seem to get it but just about every other new website I’ve seen lately is nothing but features parading as businesses”
Fraser added these pithy words on Feb 27 06 at 11:47 pmCan anyone think of an example of what Philipp describes (a “software component product”)?
That’s a better explanation of the exact thing I’m looking to understand better and would like to see some “real world” examples of it.
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