There are two books that have changed my thinking on business - they are the Innovator’s Dilemma and the Innovator’s Solution (I mentioned them in this post and I can’t recommend them enough).

The books introduce the (on first thought counterintuitive) idea of disruptive technology . A disruptive technology is a technology that offers less performance than current products but is able to get a foothold in a niche segment: by exceeding the requirements of the segment at a lower cost; by fullfilling the needs of an emerging market segment; … and then expanding upwards, eventually surpassing the market leader. In this post I won’t get into the theory (the wikipedia article is a good start and the books are excellent).

This post is to introduce you to the concept of disruptive technologies. Why? Because I’m going to be thinking and frequently writing about them. I want to start exploring how to best market and launch disruptive technologies (if you have any good recommended reading on this I’d love to know) and I’m going to identify and write about possible disruptive technologies as I come across them. The notion of disruptionn should be on the mind of any entrepreneur looking to start a business. If you come across any technologies or innovations that you think may be disruptive, send me an email and we can start the conversation.

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